"... the typical beer ad and the current custom of fans acting like complete idiots whenever a camera is pointed their way."
Funny you mention fans acting like idiots in front of the camera Jim. I went to a Broncos-Vikings game at Mile High in the mid 80's with a business partner whose family had Bronco season tickets. The seats were in the front row right behind the Denver bench.
Given that I was born in Duluth, I figured I'd root for the Vikings that night. I bought a Vikings pennant and headed down to my seat. There was a banner in front of this section designating it as the Bronco's Quarterback Club. The fans sitting next to my seat insisted on seeing my ticket to make sure I was in the right place.
While I was enjoying watching the Vikings beat the Broncos that evening, it was the television camera personnel that wanted action. They were yelling at me to be jumping up and down and yelling and waving the pennant like a crazed fan! No joke!
Bob
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