Here's another old downtown matchbook that I've had as a cover for quite a while but just found with all its matches. It's a Lion Match and is what the collectors call a 'full length' matchbook as the image is printed the full length of the outside of the cover. The match sticks are printed with advertising making, it a 'printed stick', but not a 'feature' match.

Note that they still played Pan in those days, and Keno was called "Race Horse Keno".