For anyone who isn't going to chase the multi-part ebay FAQ. To qualify, $1,000 month minimum sales for three months. 98% feedback with 100 minimum.

Continue to sell $1,000 a month. Respond to sales in three days, offer a return policy.

You Get

Exclusive Offers
Invitations to eBay events - i.e. VIP admission to eBay Live and eBay University
eBay Direct Pay - discount on your monthly fees
eBay Co-op Advertising - reimbursement for your offline advertising efforts
Healthcare solutions for the PowerSeller and their employees
Value Center - special values from other companies

PowerSeller Community
Monthly online newsletter
PowerSeller of the Month success story
Discussion board

PowerSeller Recognition
Logo'd merchandise for you and to give customers
Logo'd business templates for customer communications
Use of icon next to user ID
Use of logo in your item listings and About Me pages

After all that, and I don't know what the health care solutions plan is, Andy sumarized it just fine.

You get a nice Purple Star.