Rick -

You might be interested in these... Looks like you have a mighty nice business card.

http://www.reviewjournal.com/lvrj_home/1997/Nov-11-Tue-1997/business/6374979.html

And an excerpt from: http://www.1st100.com/part3/bennett.html

Mel Larson, a retired Circus Circus corporate vice president whom Bennett originally hired to market the casino, said, "I found out that half the people coming to town did not have reservations, and more than half were driving, so we just hammered radio on the stations that reached people on the freeway. We captured all this walk-in business, which was unheard of at the time. ... Mr. Bennett and I spent a whole day coming up with the theme: `Rooms available, if not we'll place you.' And I put it on the marque the same day. ... We advertised on rock stations, country stations, gospel stations ... everybody else was after the upper income people, but we just wanted a lot of folks."