No question on this one. Even the map spells it out. Month after month in Northwest Indiana, Binion's Casino is showing gross revenued figures 2 to 2 1/2 TIMES higher than Harrah's boat just 8 miles away--as the crow flies. It's all about location. You aren't out of Chicago 30 seconds before you can exit for the Horseshoe boat. It's another 5 or 6 minutes before you even see the sign for Harrah's, and another 8 minutes after that before you can actually get there.
What amazes me is that this was not in the headlines (or on the front page) of the my local paper this morning. Thanks for the info, Professor.
[Hey, aren't you 'sposed to be in school?]
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