The Travel Channel had the World Poker Tour as you may know Mark. Qualy tourneys all over the world for a seat in a $25,000 buy-in at the Bellagio. Ratings were phenominal and the final show was through the roof for a cable show. A real pig-wallow for poker fans with a two hour show each week! I believe they are filming now for the next season's WPT, the info's out there somewhere. Had the same card camera gimmick as the ESPN deal.
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