Three respected dealers have this chip for sale for over $30.

I have one with a high bid at $17.07 http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=3228299650&category=35744&rd=1

And a Hard Rock Cinco De Mayo (2000) looking for an opening bid at half what the dealers get for it. http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=3228299214&category=35744&rd=1