When I started working on the Secretariat chips over two years ago, Churchill wanted over 6 figures to license the KY Derby name for a one time use. Almost 100% of horse pictures are copywritten. You must find the photographer or his heirs and pay them on top of the track user fee. To protect yourself after all this, you still need a release signed by the horses owners.

It took me 1 year of work, each, to bring the Secretariat and Seattle Slew chips to fruitation.
Even with 1 year start on Slew, the cooperation of Slews owners, and the official photographer, the chips were delivered to the cage 1 day before the Derby release.

I started on Affirmed 3 months ago. They may or may not happen.