Actually, Ross, the price has been steadily rising steadily the past couple of years. I have 59 auctions of this chip tracked. I first started keeping a record of this chip in December of 2001, when it was selling in the mid-$30 range. Take a look at this...

The average price of the 52 auctions prior to the first of this year was $42.87

The average price of the 7 auctions since the first of this year has been $65.25