ef·front·er·y (¹-fr¾n“t…-r¶) n., pl. ef·front·er·ies. Brazen boldness; presumptuousness. See Synonyms at temerity. [French effronterie, from effronté, shameless, from Old French esfronte, possibly from Late Latin effr½ns, effront- : ex-, ex- + fr½ns, front-, front, forehead.]

I KNEW the French had to be involved in some way