,,, with #1 son, who said essentially what you posted, Scott.
Under the circumstances of this situation (photo of famous person used on an object for sale), a license, consent or other release from the copyright holder (estate or other licensor) is almost certainly required.
There is also an issue of licensing the use of art from the Gone With the Wind poster.
It is my understanding that David Whalen has obtained permission to produce the brothel chips. I don't know if he is in fact producing these chips for Sam Heppler or, if he is, whether he has obtained permission to use the likenesses of these famous people.
----- jim o\-S
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