Ebay fees should be recouped in the price of the item not in shipping charges. I don't mind pay shipping charges, but Ebay fees are not shipping. In fact they are not even handling.
If you have 70% of your items not selling on Ebay maybe you need to rethink listing all those chips on Ebay. Try to figure which chips it is that you do sell and continue to list those. As for the other consider an alternate marketing option. . . . Jackpot auctions, post a for sale notice here or set up a website for sales, put an ad in the club magazine.
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