Let's see.... 800 chips at maybe 75c each. That's about $600. Seems to me that's not a lot to pay for advertising. It may sound like a big percentage hit, but probably not much more than an order of give-away matchbooks or a bunch of cocktail napkins with the casino logo on them.

I don't think the 25c chips were a big deal for Ballys. I suspect they got their money's worth in advertising just with chip collectors!