>I would point to a secondary stock offering. The company decides it is in the benefit of the stockholders to dilute their holdings by offering more stock.
Actually the number of shares which may be issued is generally set in the certificate of incorporation. Though the the Corporation may sell previously unissued shares, if I recall correctly if the corporation increases the maximum number of shares that it can sell, shareholders are given the right to purchase enough to maintain their ownership interest. (If I recall -- its been a long time since I dealt with that)
But the other factor is that when new shares are sold by the Corporation the proceeds of the sale go to the corporatiuon thereby increasing the value of the shareholders interest.
The key here is that you said " The company decides it is in the benefit of the stockholders to dilute their holdings by offering more stock." the Corporation's BOD has a fiduciary duty to the shareholders.
But the Hard Rock does not make the decision to re-release the chips based on "the benefit of the entire chip collecting market" The HRH neither represents nor has any duty the to chip collecting market.
You have not addressed the fact that these were represented as LE chips
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