OH No, I bet he is only a Canadian Icon. Juan Valdez is the little Columbian guy that appears on Nabob coffee. He has a little burro and goes up in the Columbian mountains daily to harvest only the freshest and best beans to make Nabob Coffee the finest available. I always hate when a joke fails, I never stopped to think that he might be only in Canada. He has been such a huge marketing ploy of Nabob, that they even hired a person to play him in the commercials