"Were there stiff penalties for using "Super Bowl"?
No, we never heard a word from the NFL. I am sure it was because they never seen the chips. The Trop made one also that year. Our 3rd LE that year was A KY Derby chip that said KY Derby. It slid by also without Churchill Downs seeing it.
Our lawyers advised we were probably infringing on logo rights. The next year a casino in Laughlin got a cease and desist order from the NFL while chips were in production. From that point on the chip companies wanted signed license contracts before producing this kind of chip.

"And was that how you learned about the club, and joined?"
Yes, Bill Aikman came to my office to tell us how stupid we were!!!
The FQ's casino manager and myself went to the convention that year at the Aladdin.