Hi Murph,
Reno Cal-Neva opened in 1948, in 1969 Cal-Neva Lodge in Tahoe opened. The tray should fall between those dates (personal opinion "60's). The outdated book lists it at $4 - $6. There's 2 similar trays-one light blue and one dark blue (slightly different styles). Yours appears to be the dark blue one, which is harder to find....in my opinion around $15.

The 2 matchbooks that I mentioned are available. Email me if you're interested!

Pam