I was not trying to say that they don't care about the money but that the $4,500 can't be the only reason they sell the LE chips. There has to be other reasons as well such as PR and Marketing. I did point out what I see as a difference between some casinos who put out limited numbers of editions at higher quatities of chips compaired to some that put out an edition on almost anything and make them more limited. One may just be doing it for the purpose of promoting something and the other may just be selling another souvenier as they would in the gift shop. I would venture a guess that 4 Queens makes quite a bit of money when you multiply that $4,500 times however many editions they release in a year.