You are missing the point. It would be no more expensive to hand me a plastic "Boarding Pass" that says "SEAT 21B" than to hand me one that merely says "54". It doesn't have to be printed for each flight. It doesn't have to mailed.

My last issue with SWA involved a safety issue but that just got me thinking and when i read their Flight Magazine where the President of the company declared SWA to be a leader in "Customer Service" I got really annoyed. I wrote them a letter asking how they figure not having customer service is the equivalent of being a leader in Customer Service.

The Friendlier employee thing isn't true. Every airline that I have flown has had friendly employees, sure they all have some employee who you are bound to not like but none actually train their employees to be nasty. And I see no reason to conclude that SWA's are friendlier.

What SWA does have is goofier employees, but if I hear that damn spoof of the Oscar Meyer Weiner song one more time I swear I'm going to jump out the window.