Because our magazine was submitted primarily in electronic form, there was NO additional cost for printing on coated stock. In fact, we made it much easier for the printer. The ONLY additional cost was getting a proof of the cover (which I'm not entirely sure they are chargine us extra for) and any additional costs for postage. Because of the number of pages, we dropped from a 80# to a 70# stock. I am still unclear as to why some mailings went out priority mail and others first class. I haven't spoken to our rep yet.

Because of the number of pages and two additional inserts, we have decided to knock the total page count to approximately 112 or so pages. Obviously we wanted to make an impression on our first issue but I guess with the extra postage, it wasn't a very good one. Our mistake.

As for getting additional ad revenue, we're working on that. CT does the best that he can and I'm sure he will be working even more diligently to get more of you and the trade to advertise. I stated what our goals were in my editorial, it's up to the membership to help out and make it happen.

CHANGES TAKE TIME. I'm listening but realize, no matter WHAT we do, we're NEVER going to please EVERYONE. Right John?