... and likenesses are (in most cases) a protectible interest.

Current example of the extremes to which this can be taken:

The City of San Francisco wants to name a public park and baseball field after Joe DiMaggio. It's in the North Beach area of the city, where Joltin' Joe grew up. Might even be the same park he played in as a kid, I can't remember now.

Anyway, the lawyer for his estate is threatening to sue the city if they use DiMaggio's name on the park. Why? He doesn't think it's a "suitable" memorial and wants the city to name the airport after DiMaggio instead!

Frankly, I think the city would win the lawsuit, as naming a public park in honor of someone is not a commercial use. But, I suspect the city won't want the headache either. The end result will probably be no tribue to DiMaggio at all, as they are unlikely to name the airport after him. ----- jim o\-S