Not sure what they are thinking of at the PP.
Chips say LTD 2,000 each.
They only made 1000 each and were going to re-order the 2nd 1000 if they disappeared.

Let me think: They won't sell them. How can they disappear? No need to re-order.
Why say LTD 2000? Why say LTD anything? Same amount would disappear with or without LTD. They are $1 chips, for crying out loud!!! Everybody wants them!!!
DUH!!!!

BTW, the chips cost more than $1 to make. Could be part of the answer.