How do the Sports Books like it? The number stays on 7 for most of the week & the game lands dead on 7! They did not get as much action this year because of the one week between games & the fact that there were "new" teams in the Super Bowl. Either way, the Sports Books made a TON of money on the juice & no doubt won money on the Over/Under bet because it did not go over 48. If ANY game should had gone over it was this one. Rams were in the red zone SIX times & only scored one touchdown from there. Andy - Las Vegas