Greg and Brian -- those were creative answers, but not on the money.<g>

The connection is any/all of the Caesars World casinos. Here's why:

The prototype conglomorate corporation of the 1960's was ITT during the tenure of Harold Geneen as CEO. Included in the ITT empire was Wonder Bread. In later years, ITT acquired Caesars World; hense the connection. (As I hinted, it was an indirect connection.)