Hmmm.
I can certainly count THOUSANDS of ads in this world which might seem to be selling one thing but not have anything to do with the actual product.
Do Beer ads show an older balding man, witha gut out to HERE, sitting in his Tee shirt and boxer's with a little old lady watching her soaps? Heck no.
While that is going to the extreme and NOT like my ad, it is still on the same basis. Titles of the ads are to GRAB attention and the body of the ad is where you learn what you are buying. I think it might have worked since it got YOUR attention, did it not? Did you READ the ad? After reading it, did you feel you were buying $28K in chips for $37 bucks? Nah.