Just some thoughts from a non-dealer and a new collector: in collecting anything, the price of a collectable generally reflects a measure of the rarity and the desireability of owning that item to a collector. The first, rarity, is at least measureable to some degree, and is an area where guides like the chip rack can be very helpful to newbies like me. I have no way of knowing if a chip I see for sale from a closed casino is one of tens of thousands around, or a one of a kind. Obviously, the latter would be worth more. The desireability, on the other hand, is a totally different matter and gets to the heart of collecting. The flip side of the dealer's greed is the collector's obsession. By definition, a dealer cannot sell a $5 chip for $500 unless a collector is willing to buy it for $500. And if a collector does buy it for $500, than that is its worth at that time. (this in part explains the fact that old mustangs sell for more than old pintos;cars, not horses, that is). So it seems to me that in the end, the regulation of pricing of our chips is a responsibility of the collectors more than the dealers. I'm not an economist, but it really is about supply and demand. If you've got to have a chip bad enough, you'll get it, at any price! Didn't mean to drag this out, and I'm sure there are other views that I'm missing, and would love to hear them. Mike