Hi Chuck, The reason was to get "new" people into the show area. Collectors by nature when exposed to other collectables might develop new collecting interests. I don't know if I like the idea or not. Bill took a shot - it is a lot more than most will do. Others complain, Bill DOES!!! The complainers are generally the ones who also have a poor show. Reason - everything they have for sale is priced 4 or 5 times what it is worth. I worked with Saito and he had a GREAT show. Best, Jim